The LinkedIn map for people in tech.
The personal brand asset, broken into an explicit process. Twelve chapters, walked in order, so you stop feeling stuck and just write it.
Are you stuck? →
You are not short of things to say. You are short of a process for saying them. That is why the week goes by and nothing gets posted, and why the posts that do go out feel like someone else’s.
So the personal brand stopped being a service you buy and started being a route you walk. Twelve chapters, in order, each one a place on the map: what you extract, what it makes you, how you run it every week, and where the money comes back. Follow it and you stop feeling stuck. You just write it.
- Parts
- IV
- Chapters
- 12
- Route
- 90 days
Plate I
When stuck, take a map.
Every chapter is a place, and the places are walked in one order. Point at a pin to find the chapter, or at a chapter to find the pin.
Plate I · The territory
Twelve places, walked in order. Nobody feels stuck on a road that is already drawn.
The contents
Twelve chapters. Nothing left to guess.
The map runs across the whole binding, not just the front board. Every chapter is a place on it, pressed into the cloth before you open a single page.
Next step
Every stuck feeling has a chapter number. Find out which one is yours.
Are you stuck? →Twelve questions at most, usually far fewer. You get the pin, the chapter, and the move that unblocks it.