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00 Start here

Positioning and LinkedIn strategy for tech startups

For founders who don't know how to package business into content.

Scroll ↓ Let me tell you how

Hi, I'm Stick. And I'm stuck.

Nº 02 / 05

Stick: It all started with a business idea. I built everything, worked day and night and used billions of tokens.

Nº 03 / 05

Then I launched. Time to sell.

Nº 04 / 05

But how to explain a complex product in a simple sentence?

  • “It’s too complex. Too complicated. Hard to understand.”
  • “How to package it into content?”
  • “Pilots said wow. Nobody said take my money.”
  • “I don’t know what to post about.”
  • “What is a good post idea?”

Nº 05 / 05

Stick: So this is me, Stick the stuck.

Maria Carp

Hi, I'm Maria.

I translate tech businesses into a simple promise + a LinkedIn that sells it

06 Why it happens

Your competitor isn't better. Their story is simpler.

Buyers don't buy the best product. They buy the one they understand. If yours takes a 40-minute demo to “get,” they'll pick the worse one that takes 7 seconds.

Stick: MAYBE IF I POST LOUDER.

07 How I work

How I work

The route: Struggle → Promise → LinkedIn → Buyers

  1. 01 · I find the struggle

    From your sales calls, and other sources, we pick the one problem your buyers already feel, but the market underserves.

    Stick: Wait. That’s what they kept saying?

  2. 02 · I write your promise

    One line a buyer gets in 7 seconds. We test 2–3 angles in real posts and keep the one buyers answer.

  3. 03 · I transform it into a LinkedIn strategy

    I transform data into content so you…

    Stick: Oh. My actual work is the content.

  4. Destination: attract buyers, not peers.

08 Offers

Ways to work with me

  • 01

    LinkedIn Strategy Sprint

    Was $1,800now $1,200

    Founding rate · first 5 clients

    30 days. You go from attracting peers to attracting buyers.
    Book a free 30-min call →
  • 02

    1:1 session

    $70

    Stuck on one thing? We fix that thing.
    Book the session →
  • 03

    The LinkedIn Playbook

    $40

    Prefer to do it yourself? The whole method, step by step, in text and video. Includes the WEW skill and lifetime updates.

    Out October 30; the price goes up every 50 copies.

    Get the Playbook →

09 Why me

I've been Stick

I lost my own startup to an identical product. Same features. They had a founder with an established personal brand on LinkedIn. We didn't.

Before that, I was the only marketer at Vatis Tech, a speech-to-text API stuck in a crowded English market. We interviewed ~30 buyers, found the struggle nobody owned (underserved languages), and repositioned around real-time Romanian.

  • 2 LinkedIn accounts to 8,000 followers and 1M impressions in 4 months, $0 in ads
  • Four years studying communication

I don't have 50 case studies yet. I'm taking 5 founding clients to build them, and I'll work like it.

Maria at a table in front of a chalkboard covered in go-to-market notes
Honest. Weirdly refreshing.